Methods: Twenty individuals in-depth, semi-structured interviews were conducted with women (ages 25 to 50) who were sole income earners in their households from the province of Gauteng in South Africa. They had started small businesses to supplement the menial income assistance received as monthly cash transfers from the state. Participants were recruited through records from a nongovernmental organization that provided business training and mentoring to unemployed women in South Africa. The duration of each interview was one hour. Interviews were recorded and transcribed verbatim and coded thematically using principles of feminist methodology and analysis. The Research Ethics Committee of the University of Johannesburg approved the study.
Findings: Interviews elicited women's economic experiences, including their survival strategies in times of lockdown measures during the COVID-19 pandemic. Women appreciated business forums organized by the NGOs that offered financial literacy, business management-related training, networking, and advocating for funding from the private sector. Several women reported that access to financial capital remains a dire challenge due to a lack of private and government funding. The findings confirm that non-government organizations' role is fundamental in supporting women's entrepreneurial activities and their quest to survive independently from external support and confidently compete in relevant markets to sell their products.
Conclusion and Implications: In line with sustainable livelihood and social development frameworks, this paper discusses three themes: participants' motivations for entrepreneurship, obstacles to entrepreneurship, and coping strategies of these women entrepreneurs. Policymakers must support women's livelihood activities through access to micro-credit schemes and financial literacy training. Social workers should lobby and advocate for government funding to address women's economic and educational needs from low-income communities.