METHODS: The intervention was tested in a NIDA-funded stepped-wedge, cluster-randomized controlled trial (clinicaltrials.gov #NCT02786615). The trial was conducted from 2018-2022 with MSM and TSM across three cities in Kazakhstan: Almaty, Astana, and Shymkent. The order of intervention implementation by city was randomly set to occur in 6-month increments. Data were collected from 629 MSM and TSM and analyzed accordingly in a serial cross-sectional manner, with the primary outcome being receiving an HIV test in the prior six months. We used multilevel regression to test the hypothesis that the odds of having a recent (i.e., in the 6 months prior to assessment) HIV test would increase as a function of time (measured in months) since the intervention began to be implemented in a respondent’s city.
RESULTS: Of the 629 individuals who enrolled, 560 (89%) were cismen, 37 (5.9%) were transwomen, 2 (0.3%) were transmen, and 30 (4.8%) were nonbinary/genderqueer/agender/etc. Subsequently, 213 of these individuals received PRIDE in HIV Care that prompted them to use social marketing principles to encourage other MSM and TSM in the social networks in their communities to undergo HIV testing, care, and prevention. There was a statistically significant increase in the odds of recent HIV testing for every additional month the intervention was implemented in a respondent’s city (AOR=1·08, 95% CI=1·05-1·12; p<·001).
CONCLUSIONS AND IMPLICATIONS: The PRIDE in HIV Care intervention appears to be efficacious in enacting a community wide increase—i.e., promoted HIV testing among those who did not go through the intervention itself—in HIV testing among MSM and TSM. Given the crowdsourcing and social marketing/network aspect of the intervention, this study supports the use of community-sourced solutions and community-driven health promotion, which not only offloads the burden and challenges of researcher and “expert” driven approaches (e.g., medical models of psychosocial interventions), but also fosters empowerment of populations who experience systemic marginalization and discrimination.