Method: This paper presents the findings from responses to a single open-ended item, but the original, mixed methods study was primarily a quantitative study of attitudes toward gay men and lesbian rights (see Webb & Chonody, 2013). Data were collected from a community sample (n=536) in South Australia. Content analysis was used to extract the main themes from participant responses. We sought primarily to provide a descriptive analyses of our data given that many responses were brief and somewhat superficial (e.g., “I’m all for gay marriage!”), which thus does not lend well to theoretical interpretation. Nonetheless, we were particularly focused on word choice and language use to identify nuances in the data
Results: An overwhelming majority of respondents (43.3%) identified the importance of equality as the reason for their support of same-sex marriage and deemed its ongoing illegality as a human rights violation, with a further 24.8% concluding that love is loveor that it should be no one’s business. However, responses suggest that religion and traditional beliefs about marriage were reasons against marriage equality. Results also indicated that gender role norms played a part in negative attitudes toward same-sex marriage as well as perceptions of same-sex couples’ inability to raise children. Our findings revealed heteronormativity language embedded in the responses of participants both for and against marriage equality.
Conclusion: The current study provided qualitative insight into Australian attitudes toward same-sex marriage and families and reasons that may maintain prejudice. Despite the overall positive attitudes, the presence of heteronormative language demonstrates that prejudice against same-sex families still exists. Challenging this type of prejudice is difficult because of its subtlety. Implications for advocacy efforts focused on marriage equality, parenting by same-sex couples, and the focus for future research endeavors in this substantive domain are identified.